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Clarity. Precision. Objectivity. The principles of Swiss Design have shaped modern visual communication since the 1950s.

WORK

01

Typography Project

Exploring grid systems and typographic hierarchy

02

Poster Design

Minimalist approach to visual communication

03

Brand Identity

Clean, systematic visual language for modern brands

ABOUT

Swiss Design, also known as International Typographic Style, emerged in Switzerland in the 1950s. It emphasizes cleanliness, readability, and objectivity.

The style is characterized by the use of sans-serif typography (particularly Helvetica), grid systems, asymmetrical layouts, and photography instead of illustrations. Swiss Design pioneers believed that design should be clear, objective, and functional.

Key figures in the movement include Josef Müller-Brockmann, Armin Hofmann, Emil Ruder, and Max Bill. Their work continues to influence graphic design, web design, and visual communication today.

Principles

  • Minimalism
  • Grid-based layouts
  • Sans-serif typography
  • Objective photography

Influences

  • Bauhaus
  • De Stijl
  • Constructivism
  • New Typography

CONTACT

Interested in working together? Let's discuss your project.

Emailhello@swissdesign.com

Phone+41 123 456 789

LocationZürich, Switzerland