MY SITE
Clarity. Precision. Objectivity. The principles of Swiss Design have shaped modern visual communication since the 1950s.
WORK
Typography Project
Exploring grid systems and typographic hierarchy
Poster Design
Minimalist approach to visual communication
Brand Identity
Clean, systematic visual language for modern brands
ABOUT
Swiss Design, also known as International Typographic Style, emerged in Switzerland in the 1950s. It emphasizes cleanliness, readability, and objectivity.
The style is characterized by the use of sans-serif typography (particularly Helvetica), grid systems, asymmetrical layouts, and photography instead of illustrations. Swiss Design pioneers believed that design should be clear, objective, and functional.
Key figures in the movement include Josef Müller-Brockmann, Armin Hofmann, Emil Ruder, and Max Bill. Their work continues to influence graphic design, web design, and visual communication today.
Principles
- Minimalism
- Grid-based layouts
- Sans-serif typography
- Objective photography
Influences
- Bauhaus
- De Stijl
- Constructivism
- New Typography
CONTACT
Interested in working together? Let's discuss your project.